Communications and marketing professional capturing and sharing stories for private schools in Orange County, CA.
Intro
It all started on the soccer field. Spending hours standing on the pitch watching my kids play soccer was not something I could do without fidgeting. So, I started taking pictures at the games. Soon, I was the team photographer, sharing photos and videos with parents and creating highlight videos. Now, years later, I am sharing the stories and images of students attending school each day. My goal is to capture those “light bulb moments” when a student understands a concept, the bond of two friends holding hands as they walk to lunch, unforgettable performances by talented students bravely putting themselves out there on stage, or an inspiring teacher who knows just how to reach a struggling student.
Using words, pictures, and videos I share with parents the unique school culture that they are not able to see each day once they wave goodbye to their children in the morning.
For work history, please see my resume here.
Examples of Work
Articles and Ads
“Discovering” Campaign
A three-part campaign used during the admissions season:
Discovering by Doing
Discovering Their Gifts
Discovering Gratitude
#uKnightedTogether campaign during school shutdown
Promoted how St. Anne School (home of the Knights) was able to quickly pivot to online learning during the school shut down do to state stay-at-home order in the spring of 2020. Ads appeared in local magazines and social media campaigns. #uKnightedTogether
Examples of Work
Photography and Videography
Knights in a Knutshell -St. Anne School
Weekly videos highlighting classroom academics and events on campus. Please contact me for links to videos.
Annual Fund - St. Junipero Serra Catholic School
Created a fun and engaging video using students to support the Annual Fund campaign. Please contact me for links to videos.
Parent Testimonial - St. Junipero Serra Catholic School
Filmed and created a testimonial video supporting the Annual Fund. Please contact me for links to videos.
Website Video - St. Junipero Serra Catholic School
Filmed and created five videos for the school website illustrating Student Learning Expectations. Please contact me for links to videos.
Additional experience:
Website development and management using FinalSite, Blackbaud/Whipple Hill, and Squarespace platforms.
Email marketing.
Some experience creating print materials such as brochures, banners, and signs).
Contact Me.
scallahan@cox.net | 949-636-6559